By Daily Post Staff After being excluded from global reckoning for so long, young achievers from all over Africa have risen to pione...
By Daily Post Staff
After being excluded from global reckoning for so long,
young achievers from all over Africa have risen to pioneer new feats with
groundbreaking achievements. To commemorate this and to celebrate the young
achievers, Alomo bitters, Africa’s pioneer bitters and product of Kasapreko
Company Limited has launched its ‘Baba na Baba’ campaign.
This campaign is a celebration of the true African spirit
which has inspired the new generation of achievers. It is a toast to the
doggedness and resilience of the African youth who are breaking new grounds,
breaking records and winning laurels in diverse fields of endeavour.
Richard Adjei, Managing Director of Kasapreko Company
Limited, in a conversation explained that “Times have changed as the Africa we
once knew, which used to be relegated to the background in terms of
achievements no longer exists. Every day, this new generation of achievers
makes their marks in different fields like technology, entertainment, sports,
and innovation. Driven by the spirit of resilience which we call the African
Spirit, they are forging their own path”.
He further explained that “All of these – the drive, the
enthusiasm and staying true to themselves in spite of all, embody the Alomo
Bitters spirit which has kept us at the fore of the bitters market for over 20
years while retaining the unique taste and authenticity we were first known
for. So, every taste of Alomo bitters is a celebration of that great spirit driving
Africa towards greatness”.
In the same vein, the International Business Development
Director, Francis Holly Adzah, explains that, “Creativity, confidence and
fearlessness in our youths have helped them take the front seat in pioneering
new feats. This campaign will inspire rising achievers to break new grounds and
earn even more global acclaim as we open up the bitters market to new
audiences.”.
He further explained, “While this is a fully integrated
marketing campaign including consumer events, display advertising, social and
PR initiatives, consumers should look forward to other promotional activities
and avenues to further engage with the brand in the coming months”.
The MD of Bluebird Communications, Mr. Kayode Ebatamehi
while speaking on the campaign said that, “based on consumer and market
insights, Alomo Bitters is a leading brand in the Alcoholic Bitters segment.
The campaign theme, Baba na Baba reinforces this leadership position, and is
also relatable to young millennials and Gen-Zs who are heavily influenced by
pop culture.”
No comments